The debut album from Adelaide-based rapper Allday (Tom Gaynor), and the second record released on Illy and Unified’s label ONETWO. ‘Startup Cult’ adds something to the Australian hip-hop scene that has taken it that one step further. What could be described as hipster rap or in Allday’s words “Soft Grunge Love Rap”, Startup Cult provides the listener with a scope into the future of Aussie hip-hop, with an artist that adds a kind of new identity to the genre. Think Kriss Kross’ backwards clothing, Alldays choice of clothing is somewhat obscure, but it works, and matches the beats and smooth lyrics he creates. Often his Facebook and Instagram pages will be photos of a guy with long hair and a bucket hat, and most likely clothes that look more than one size too big. It’s awkward, but god-damn it’s ballin’.
